Search results for " flowers and ornamental plants"
showing 2 items of 2 documents
Consumers of flowers and ornamental plants: an eploratory survey in the Italian «Mezzogiorno» regions
2010
This paper aims to provide further knowledge of purchase and consumption behaviours with regard to flowers and ornamental plants in the regions of Italian «Mezzogiorno», as an acknowledgement of the centrality of final demand in the chain process. The knowledge of consumption process is fundamental either to the firm – in order to improve commercial strategies – or to competition authorities – with the purpose of implementing more effective policies. From the analysis carried out it emerges that flowers and ornamental plants consumption in the «Mezzogiorno» regions is characterised by a high penetration index and – just with regard to some commodities – by a low purchase frequency. Purchase…
THE COMPETITIVENESS OF THE ITALIAN FLOWER AND ORNAMENTAL PLANT SECTOR
2008
Italian flowers and ornamental plants sector has been playing a remarkable role within the agricultural sector both in productive and employment terms. As regards the competitiveness, over the last few years, Italy has been confronted with a growing flowers supply at world level and with recurring market crises, sharpened also by an inadequate Common Market Organization which has not issued an adequate legislation giving financial guarantees to the sector operators. Nevertheless, the empirical analysis carried out on the Italian competitiveness in the flowers and plant sector has shown, in the comparison between 1994-1995 and 2004-2005, an apparent improvement of the comparative advantage t…